The semantic core is a set of key phrases related to a particular topic or industry. It is often used in the context of search engine optimization (SEO) to refer to a set of keywords and phrases that a website should target in order to improve its visibility in search results. The semantic core helps to identify the most important concepts related to a topic and ensure that the content of the website is closely related to these concepts. This can help increase the relevancy of a website to search engine users and make the website more likely to rank high in search results.
Level of competition
The level of competition for the semantic core may vary depending on the specific industry or topic. For example, a semantic core for a highly competitive industry such as technology or finance may have a higher level of competition than a semantic core for a niche industry or topic.
The level of competition can be determined by analyzing the number of sites targeting the same keywords and phrases as the semantic core. For example, if there are many websites targeting the same keywords, it will be harder to rank high in search results for those keywords. In addition, the level of competition can also be determined by analyzing the strength of websites that currently rank well for keywords in the semantic core. If the websites that are currently ranking well are well established and have high levels of authority and trust, they will be harder to beat.
In general, a higher level of competition for the semantic core means that more effort and resources will be required to achieve a high ranking in the search results.
The classification of queries in the semantic core is usually based on their intent or purpose.
One general classification of queries is based on the type of information the user is looking for, for example:
Information Queries: These are queries that are used to find information on a specific topic or subject. These queries often begin with the words "what", "how", "why", etc. Navigation Queries: These are queries that are used to navigate to a particular website or page. These queries often include the name of a brand or website. Transactional Requests: These are requests that are used to perform a specific action, such as making a purchase or booking. These requests often contain words such as "buy", "order", "reserve", etc. Another classification of requests is based on the stage of the user's shopping journey, for example:
Awareness Queries: These queries are used by people who are in the early stages of product or service research. They are looking for general information and are not ready to make a purchase. Review Requests: These requests are used by people who are in the middle stages of product or service research. They have a specific need or problem and are looking for solutions. Decision Queries: These queries are used by people who are in the last stages of product or service research. They are ready to make a purchase and are looking for the best option. In general, understanding the classification of queries in the semantic core can help develop a content strategy and target specific user groups.
The selection of keywords is done for each page separately.
What semantic core selection tools exist
There are several tools with which you can choose the semantic core for a site or project. Some popular tools include:
Keyword research tools. Tools like Google Keyword Planner, Ahrefs Keyword Explorer, SEMrush, and Moz Keyword Explorer can help you identify popular keywords and phrases that are relevant to a particular topic or industry. These tools can also provide information about search volume, competition, and suggested related keywords.
Google Trends: This tool provides historical data on search queries and can help determine the popularity of certain keywords over time.
Google Analytics: This tool can be used to analyze the search terms that are currently driving traffic to a website. This can help identify keywords that are already performing well and identify gaps in the semantic core.
Competitor analysis tools. These tools, such as SEMrush, Ahrefs, and Moz, can be used to analyze the keywords and phrases your competitors are targeting. This can provide insight into the semantic core of an industry and help identify new opportunities.
Search suggestion tools: These tools, such as Google Suggest or Ubersuggest, can help identify long tail keywords, which are specific and less frequently used keywords related to the main topic.
Google Search Console: Provides data on which searches brought users to your site, click through rate, and your site's average position for a particular query.
In general, using a combination of these tools can help define a comprehensive and effective semantic core for a website or project.
Why do we need a semantic core
The selection of the semantic core is necessary for several reasons:
Improved search visibility: A well-defined semantic core can indicate that a website is targeting the most relevant keywords and phrases for its industry or topic. This can increase the website's relevancy to search engine users and make the website more likely to rank high in search results.
Improved user experience. By targeting keywords and phrases that are most relevant to website content and users, you can improve the user experience by providing them with more relevant and useful information.
Clear content strategy: A semantic core helps define the main topics a website should focus on, which can make it easier to create and organize content that is relevant to the website's goals and audience.
Increasing the conversion rate. By targeting certain groups of users and their intentions, you can create content that meets their needs and concerns, and therefore increase the likelihood that they will take the desired action, such as buying or signing up.
The best optimization for voice search. Voice search is becoming more and more popular and it is very important to optimize natural language queries so that they show up in the results. With a semantic core, you can identify keywords and phrases that are relevant for voice search and optimize your content accordingly.
Thus, the choice of a semantic core is important for SEO, user experience, content strategy, conversion rate, and voice search optimization. It helps to identify the main themes of your website, identify the keywords you should be targeting, and guide your content creation efforts.