SEO or Search Engine Optimization is the process of optimizing a website in order to increase its ranking on search engine result pages (SERPs).
It involves making changes to the structure and content of a website to make it more attractive to search engines in order to increase the website's ranking for certain keywords or phrases.

Some common tactics used in SEO include:

• Optimization of the content and structure of the site pages.
• Adding relevant keywords to website content and meta tags
• Building quality incoming links from other sites
• Make sure the site is mobile friendly and has fast loading speeds.

The goal of SEO is to increase the quantity and quality of traffic to your website from search engines. By ranking a website higher in search results, it can become more visible to users and more likely to receive clicks and traffic.
It can help businesses and organizations increase their online presence and reach, as well as generate leads and increase sales.