An SEO specialist (optimizer) is a person who has experience in the field of search engine optimization (SEO). They are responsible for implementing strategies and practices designed to improve a website's ranking on search engine result pages (SERPs) and increase the quantity and quality of traffic to a website from search engines.
SEO professionals are usually well versed in search engine algorithms and ranking factors, as well as SEO best practices and techniques. They may be responsible for tasks such as conducting keyword research, analyzing website traffic and performance, identifying and fixing technical issues that may affect website rankings, and creating and implementing a content marketing strategy.
SEO specialists can work for a company or organization, or they can work as freelancers or consultants. They can work with a range of clients, including small businesses, large corporations, and nonprofits. In general, the role of a SEO specialist is to help businesses and organizations improve their online presence and reach through effective search engine optimization efforts.